Telegraph's hard sell
September 10th 2006 10:17
The Daily Telegraph, that esteemed broadsheet for those with a fairly right-wing, establishment bent and a goodly amount of money, have some reason on their website a page that is basically a celebration of what Australia offers to the visitor. Obviously, they've cut a deal with Tourism Australia or something like that, which is fine, but they've put it in a section entitled 'Special Reports', as if one of their prized hacks has gone down under and done a hard-hitting piece of investigative journalism to reveal that, err, Australia has lots to offer 'whatever you want from your holiday.'
The page is split into a few different sections covering what you can see and do, eg cities, outback, beach culture with a 'celebrity' describing the benefits of each attraction, then a few comments from ordinary folk. One of them says of Bondi beach 'I saw Danni Minogue there once and tried to impress her by running and diving in the sea. Sadly I'd not done my trunks up tight enough and they came up before me' Poor sap. But a Brit on Bondi beach surely deserves it.
Elsewhere, a man talks of touring Australia checking out the 'big things', ie, the big banana, big marlin etc. They are, after all, fascinating if you like your fruit to tower over you. There's also lots of talk of sunsets and the oh so 'vibrant' cultural scene. Telegraph discovers Australia a place to holiday shock!
The page is split into a few different sections covering what you can see and do, eg cities, outback, beach culture with a 'celebrity' describing the benefits of each attraction, then a few comments from ordinary folk. One of them says of Bondi beach 'I saw Danni Minogue there once and tried to impress her by running and diving in the sea. Sadly I'd not done my trunks up tight enough and they came up before me' Poor sap. But a Brit on Bondi beach surely deserves it.
Elsewhere, a man talks of touring Australia checking out the 'big things', ie, the big banana, big marlin etc. They are, after all, fascinating if you like your fruit to tower over you. There's also lots of talk of sunsets and the oh so 'vibrant' cultural scene. Telegraph discovers Australia a place to holiday shock!
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